How does the mobile POS connect to online inventory?

The mobile POS app (built in React Native) connects to the same PostgreSQL inventory database as the e-commerce storefront via a shared REST API. Every sale — whether online checkout or in-person POS — decrements stock in real time. Overselling is prevented at the API level with database-level locking on stock updates.

How was the jewellery storefront designed for discovery?

Jewellery discovery is visual and occasion-driven — buyers search "gold necklace for wedding" not product codes. The storefront was structured around collection-based navigation (Bridal, Ethnic, Gifting, Daily Wear) with rich product imagery layouts optimized for mobile-first browsing. SEO-structured product and category pages with schema markup were included at launch.

How were Google and Meta ad campaigns set up alongside the storefront?

Google Shopping campaigns were configured with the product catalog feed from the storefront, targeting category-level searches. Meta Dynamic Product Ads retarget website visitors with the specific products they viewed. Both campaigns were set up with conversion tracking tied to the checkout flow so ROAS is measurable from Day 1.

What does the customer management dashboard include?

The customer dashboard shows full purchase history, lifetime value, most recent order, preferred product categories, and contact information for every customer. Sales staff can view a customer's history at POS (useful for repeat buyers at exhibitions) and trigger targeted reorder campaigns for high-frequency purchasers.

How long did the Noveko project take from brief to launch?

The complete retail stack — storefront, mobile POS, inventory management, customer management, and ad campaigns — was delivered and live in 4 weeks. Design and development ran in parallel tracks from day one, with the admin and inventory layer delivered first so it could be tested with real product data while the customer-facing storefront was being completed.

Back to Work

04Jewellery E-commerceIndia

Noveko

Full jewellery e-commerce stack — storefront, mobile POS, inventory, and customer management — live in 4 weeks.

Visit noveko.in

E-commerceMobile POSAI WebsiteRetail Stack

4 weeks

full retail stack

Time to Launch

Online + POS

unified inventory

Channels

Day 1

Google + Meta

Ads Live

The Challenge

Noveko wanted to bring their premium jewellery business online with a retail stack that could handle both e-commerce and physical sales at exhibitions. They needed a storefront, a mobile POS for in-person sales, unified inventory, and customer management — all connected and live fast.

What We Built

vitiv.ai delivered Noveko's complete retail digitisation in 4 weeks. The e-commerce storefront was built for jewellery discovery — rich product imagery, collection-based navigation, and a mobile-first checkout. The mobile POS connects to the same inventory so every sale — online or at an exhibition — updates stock in real time. Customer management gives the team full purchase history and repeat order intelligence.

Deliverables

Jewellery e-commerce storefront with collection-based navigation

Mobile POS for exhibitions and in-person sales

Unified inventory management across all channels

Customer and order management dashboard

Google and Meta ad campaign setup

Technology Stack

Next.jsReactTypeScriptStripeWooCommerceCustom POS (React Native)PostgreSQLGoogle Ads APIMeta Marketing APICloudflare

Before & After

Metric	Before	After
Sales Channels	Offline only	Online + POS, unified inventory
Inventory Management	Spreadsheets	Real-time sync across all channels
Customer Records	No digital record	Full purchase history + CRM
Ad Presence	Zero digital advertising	Google + Meta campaigns live Day 1

“vitiv.ai took Noveko from offline-only to fully digital in 4 weeks — storefront, mobile POS, inventory management, and Google and Meta ads all live. The quality of the product photography layouts and the mobile POS for exhibitions has been exceptional.”

NovekoJewellery E-commerce, India

About This Project

See it live

Visit Noveko's website and see the work in action.

Visit noveko.in

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