What was the biggest challenge in this project?

The main challenge was the breadth of scope — five separate deliverables (AI-ready website, product-aware chatbot, GEO strategy, lead CRM, and social media tool) — all completed in 25 days. This required parallel workstreams with daily coordination checkpoints to keep all tracks on schedule without blocking each other.

How was the AI chatbot trained on the machinery catalog?

The entire Maruti Hydraulics product catalog — AAC Block Plants, Mobile Tower Lights, Construction Machinery — was structured into a vector database using OpenAI embeddings. Product specs, pricing guidance, application notes, and FAQs were chunked and indexed so the chatbot could retrieve precise answers to visitor queries without hallucinating specifications.

How does the lead management CRM work?

All leads from website forms, WhatsApp, and email are automatically captured into a unified CRM dashboard with deal pipeline stages (New → Contacted → Qualified → Proposal → Won/Lost). Automated follow-up email sequences trigger based on lead status. The team gets daily digest notifications of open leads past their follow-up date.

What does the GEO strategy include?

The GEO implementation included full JSON-LD @graph schema (Organization, Service, FAQPage, BreadcrumbList), llms.txt and llms-full.txt files, robots.txt configuration for GPTBot/PerplexityBot/ClaudeBot, sitemap submission, and entity-rich page content structured for AI citation. AI visibility was monitored monthly against baseline.

Why did Maruti Hydraulics choose vitiv.ai?

Maruti Hydraulics needed a partner who could deliver a full digital stack — not just a website — fast. vitiv.ai's 25-day delivery track record and integrated approach (GEO + chatbot + CRM + social tool as one coordinated project) matched their need to go live before a key industry exhibition. The 3× AI search visibility result within 60 days validated the investment.

Back to Work

01Construction MachineryNashik, India

Maruti Hydraulics

AI backend, chatbot, and GEO strategy delivered in 25 days — plus a full lead management CRM and unified social media tool.

Visit marutihydraulics.com

AI ChatbotGEOLead ManagementSocial Media Tool

3×

in 60 days

AI Search Visibility

days end-to-end

Delivery Time

−70%

via chatbot + CRM

Lead Response Time

The Challenge

Maruti Hydraulics — one of India's largest construction machinery exporters with 200+ block machines supplied to government programs — had a website that search engines couldn't read and AI systems completely ignored. Their product catalog was spread across PDFs and static pages, leads were being tracked in spreadsheets, and their social media was inconsistent across platforms.

What We Built

vitiv.ai rebuilt the digital backbone of Maruti Hydraulics in 25 days. We engineered an AI-ready website with full structured data, semantic markup, and entity-rich content so ChatGPT, Perplexity, and Google AI could surface them for relevant searches. We trained a product-aware AI chatbot on their entire catalog — from AAC Block Plants to Mobile Tower Lights — enabling visitors to get instant answers and configure equipment without waiting for a sales call. On top of this, we built a custom lead management CRM that centralised all enquiries (web, WhatsApp, email) into a single dashboard, with pipeline stages, follow-up reminders, and automated email sequences. Finally, we delivered a unified social media tool that lets their team publish and schedule content across platforms from one interface — consistent branding, zero duplication.

Deliverables

AI-ready website redesign with semantic HTML and schema markup

Product-trained AI chatbot covering full machinery catalog

GEO (Generative Engine Optimisation) strategy and implementation

Custom lead management CRM with pipeline and automation

Unified social media publishing and scheduling tool

Technology Stack

Next.jsTypeScriptPythonLangChainOpenAI GPT-4oPineconePostgreSQLn8nWhatsApp Business APIJSON-LD SchemaGoogle Search ConsoleCloudflare

Before & After

Metric	Before	After
AI Search Visibility	Not indexed by any AI system	3× growth in 60 days
Lead Response Time	4–8 hours (manual tracking)	Under 2 minutes (chatbot + CRM)
Product Discovery	PDF catalog, no search	AI chatbot — full catalog, instant answers
Social Media Consistency	3 separate tools, inconsistent posting	One unified tool, scheduled across all platforms

“vitiv.ai delivered everything we needed in 25 days — our website, AI chatbot, lead management system, and social tool. Our AI search visibility tripled in 60 days and our sales team now responds to leads in minutes instead of hours.”

Maruti HydraulicsConstruction Machinery Exporter, Nashik, India

About This Project

See it live

Visit Maruti Hydraulics's website and see the work in action.

Visit marutihydraulics.com

More work

Dynamic Enterprises Bharat Sinder Noveko Kanak Relaytiv